Parker PR
Is twitter the perfect bolt hole for the digital coward? A radical question perhaps but one I believe warrants investigating.

How many times have you seen tweets from people making comments on TV programmes, sports stars and business leaders that they simply would not have the gall to say their faces? How often do you think they consider the potential damage they may cause not only to a person's public relations but also the grief they may heap on their personal lives? I would argue probably none at all. Twitter is so easy to use and accessible that reactions are almost instantaneous; yes that's one of its great values but when used without thought it is also its great weakness.

You only have to look at how the BBC's Question Time encourages people to join in the debates on Twitter (even though it is pre-recorded so comments are out of sync) to see how the medium is being used to engage people in real time. It seems that Twitter has bred a rampant desire in people to comment on every aspect of their lives and everything they see and do (and ironically when they are supposed to be having such a great time they feel the need to stop doing it to tell everyone) – especially if it is something they can do to pull someone else to pieces if they happen to be in the public eye. I use Twitter like everyone else to comment on society, news and current affaires much like anyone else but what I have noticed is a tendency to believe that comments should not be challenged.

Tweeters seem to think that they are entitled to tweet anything they like because it is "their opinion" and it's on their own Twitter space – wrong; it is a public statement and can and should be challenged. There is a real danger that Twitter is turning into a propaganda tool rather than one used for effective multi-channel communication. You only have to look at how auto posting from marketeers has proliferated to see what I mean – but that's for another blog.

What's your view on Twitter use? Let me know and I'll get right back to you, either on Twitter or on here.

Living in Nottinghamshire and being in public relations I could not help watching the recent Channel 4 series, Coppers. I was keen to see how the programme portrayed our local police force and how the public reacted to it as well.

tweet_2As you would expect Twitter was awash with comments and the hash tag #coppers had a strong following. It was here that I came across a comment from a Virtual PA who has a profile that reads "VirtualPA, marketing exec, HR manager." Now I know people tend to add their disclaimers about views being their own (which this lady did not) but at what point, as viewers, are we really expected to separate our take on her comments from her as a promoter of her professional services on Twitter? I would argue it's not possible, although as you will see later, she clearly disagrees with me.

I shan't name the person but for the sake of this blog I'll call her Miss V. Judging from her tweets Miss V is very supportive of the police and has little time for people that cause them problems. So much so that she asked "why are they allowed to breed?" This was the comment that brought about our twitter conversation. My response to her question being that they are "allowed to breed" thanks to the freedoms on which this country is built.