Parker PR
I'm not one for your football manager games or the interactive alternative world stuff that occupies so many people's lives; it holds no interest for me at all, but I cannot help but be impressed by Sega's brilliant approach to PR and customer care.

A colleague of mine, Nick, is a young football crazed thing and some while ago signed up to Sega's Football Manager Live. Happy as Larry, he got to choose his own team, build a stadium and play competitive games against other "live" people anywhere else in the world. Clearly Sega did not envisage Nick as being the latest Glasier or Abramovich, as it only cost him £5 a month subscription to play the game. However, after a relatively successful start to the season's campaign managing his Mansfield's Legends side, Nick found he had little time to play due to his work placement commitments, so with a heavy heart Nick contacted the Chairman of the Club and submitted his resignation; well he actually terminated his subscription with Sega but you can see where I was going with that one.

A colleague of mine recently asked me for advice on social media strategy which resulted in us exposing some serious flaws in her company’s on-line presence which left me wondering – just what lies behind most websites and how effective are they?

During the course of a couple of hours chatting over the various business values of LinkedIn, Twitter and Facebook we got round to talking about the company website. My colleague, let’s call her Jane, co-directs a small business that is doing quite well. A viewing of the website reflects the high quality products and services she provides.  The problem is that it’s doing nothing for her business other than sitting live on line. Jane knew this, but being busy running the business, she had not found the time or expertise to help her fix the problem.  Jane loves the look of her site but she’d discovered that it had not been optimised for search engines by the people who built it – a small oversight they no doubt neglected to mention when they passed her the bill. Being forward thinking, Jane had considered investing in an effective e-commerce site, so she asked a couple of providers what she should do to make the website actually generate some business. As is often the response from new providers, the advice was to scrap it all and start from scratch with a new, all singing, all dancing e-commerce site  - a snip at around £5,000 with £300 monthly up-date charges. Needless to say, in these testing times Jane was not too chuffed and the site remained pretty to look at but pretty ineffective from a business perspective.