Parker PR

Yes I know the whole world and his dog has tried to tell us what is the next big thing and what will be the top five this and that in the coming 12 months but should that stop me or you having a go?

I could draw up a top ten tips for things to do with PR this year, and no doubt social media would cover the first eight but I'd rather focus on one thing that I think really will happen this year - the rise of honesty as a value in business and society.

The UK headlines are now, once again, full of stories of corrupt politicians, is there anyone that thinks the World Cup in Dubai was awarded in merit rather than the amount of money that could be thrown at it and is there really anyone who can credit a single member of the banking world with an ounce of integrity as they collect their sickening bonuses