Parker PR

Hi, this is my latest blog on public relations - it's not too long so please let me know what you think by leaving comments and I'll get back to you.

Tis the season to be jolly and we will all be thinking about our relationships, how to keep them happy and how to make sure they last. In the world of PR and marketing one tool is really shifting to centre stage in the UK after being a mjaor player in the USA for so long - Linkedin

So here's five festive tips for you on how to make the most of Linkedin in 2012.

1) Make it personal. Linkedin is all about relationships and making contact so as to build profitable relationships. So why do so many people use the basic templates when requesting a connection; would you do that in person at a networking event? Make your introduction personal, add a small note to make the other person think you really are interested in them

2) Add value. Don't look for direct sales opportunity on every corner. Provide valuable information that helps others out and you will become a "go to person" rather than a suspected member of the spam sales team.

Hi, this is my latest blog on public relations and customer service - it's not too long so please let me know what you think by leaving comments and I'll get back to you.

Two separate but connected events combined this week to get me thinking about a politically generated myth and a political PR agenda that was reinvented; some would say stolen.

Sitting at home watching Secret Millionaire I was sincerely moved by Charles Allen, the Chief Executive of ITV and his openness in admitting he actually knew very little about charities, how they worked and what it was like at the coal face delivering the services that charities across the country provide on a daily basis. He was frank in his admission that he had no idea just how many of them rely on volunteers. Like many other benefactors he has previously used his cheque book to evidence his support for charities and subsequently his corporate social responsibility. Granted he was using his cheque book again but this time he was getting his hands dirty and pitching in alongside people who are not motivated by mammon to achieve their goals.

Here was forthright evidence that David Cameron's "Broken Britain" is indeed a myth and that his "Big Society" already exists – indeed has existed for a very long time in this country. I felt myself very fortunate to be able to see the three charities featured in the Channel Four programme, to witness the commitment people have to achieving change in their communities and contributing to other people's lives.