Parker PR

How many times have you been introduced to a new company on the web or in a flashy brochure only to be switched off by the poor copy? The product or service may be first-rate but the company has undermined the offer with dreary or technically written copy. Add a couple of spelling mistakes, a typo or two and a failure to focus on the benefits to the customer and you have a marketing failure; it's one of the biggest self-imposed hurdles businesses put in the way to making a sale.