Parker PR

Providing added value is a PR strategy that seems to have been frozen out of our vocabulary since the economic ice age took us all in its powerful grip. If you are struggling to differentiate yourself in a competitive market when all the factors suggest that price is the key purchase driver, it's time for a review of your own value.

What do you have, know or can connect with that could be valuable to your clients - or indeed their clients? What can you offer to clients at a relatively low expense to you, that could provide profitable relationships in return?