Parker PR

I'm neither a Luddite nor technophobe when it comes to media relations and have embraced technology where I think it appropriate and it adds value to my client services.

That said, I'm a firm believer in tried and tested techniques for gaining media coverage – why mend a wheel that does not need fixing? I'm fairly long in the tooth and happy to say a graduate of the old school of relationship building between journalists and PRs – I simply don't think you can beat knowing the person at the other end of the phone line or email address.

However, I recently decided to try out a couple of press release distribution services when I felt a client's story deserved wider coverage than my contacts book could provide. I shan't name the two as it seems a tad unfair to do so but it's fair to say that one of them has been around quite a time while the other is pretty much a new kid on the block.